About BizNews Advisers

BizNews Advisers, Inc. is a training and consulting firm founded by Gus Koernig. Its work focuses on helping people who own and run businesses, government agencies, non-profit organizations, hospitals, etc., use the news media as a resource for telling your story, furthering your agenda and growing your enterprise. This is done through group seminars which teach the basics of attracting favorable news coverage, such as making contacts, cultivating news organizations, establishing one’s self as an authoritative news source and expert in the field, putting on successful and compelling press conferences, having confidence in interviews, constructively resolving conflicts with reporters and dealing with mistakes.

BizNews Advisers, Inc. also conducts seminars tailored specifically to the needs of particular organizations and individuals, does one-on-one training for dealing with the news media and contracts with individuals and organizations on projects that can benefit from a strong public media component.

The guiding principle of BizNews Advisers, Inc. is to further the understanding that anyone who oversees any enterprise knows more about it than any reporter who will report on it, therefore the media are nothing to fear but, on the contrary, are a resource to be utilized for the good of the organization and the community and clients that enterprise serves.

Simply put, BizNews Advisers, Inc. and Gus Koernig can help your organization.