BizNews Advisers - Endorsements

"A well-directed and coordinated effort towards media coverage is a better way to get your message across to the public than a paid advertisement"

“I have attended two of Gus Koernig’s seminars, “Making the Most of News Media Resources,” and have found them to be useful and informative, and the methods work.

In his seminars he provides methods on how to be more successful in getting a message out to the public. As well, he brings to focus some useful techniques for working with and coordinating with members of the media. After attending the seminars, I have been more successful and have had more consistent results. Gus’s years of experience as a media professional give him the unique advantage of seeing things through the media’s eyes, which in turn helps him to point out their needs.

A well-directed and coordinated effort towards media coverage is a better way to get your message across to the public than a paid advertisement.

Gus is very professional and straightforward. I have found him easy to work with and responsive to my questions. In addition, he is available for follow-up after his workshops.”

Bill Tierney
First Vice President & Managing Director,
Private Client Group, RBC Rauscher, Billings, Montana

"Through Gus’s one-on-one training I have learned that by properly utilizing the tools provided at the seminar, a business or individual can benefit by saving marketing money as well taking advantage of ideas and avenues to promote a business through the media. Also, the session was very thorough, addressing sales and marketing strategies applicable to utilizing the media, as well other sources.”

Osmar Torres
Director of Sales and Marketing
The Sheraton Hotel - Billings

1. Attend Gus Koernig’s seminar. Gus is a trusted professional who knows how to effectively use the media for marketing.

2. Pay attention and do what Gus tells you to do.

3. Results!

Thank you, Gus, for helping my business grow using effective marketing methods!"

"During my 28-year police career I was fortunate to attend some of the best law enforcement schools in the U.S., including the FBI Academy Executive Development course with some of the finest instructors in the world, and California Executive Development course, with outstanding instructors. In each school, as a police supervisor, I took media relations. I strongly believe every law enforcement officer should have training in this area. I've attended Gus Koernig’s presentation twice, and he is the best I've seen. His one-day seminar covers the essence of the FBI’s 11-week course, including a videotaped press briefing by each participant The briefing was great and, as all of us reviewed ours, we were embarrassed somewhat, knowing that we needed to practice, practice, practice. However, Gus handled us well and smoothed it over so we learned from it, and we left more confident, rather than discouraged."

Captain Charles F. Beene
San Francisco Police Department (Ret.)

"I found Gus Koernig’s seminar to be very enlightening. His teachings on the use of the media for the benefit of business will be invaluable for our company. I would strongly recommend the course."

Tad D. Butt
President
Pioneer Oil, LLC

"The time spent at the seminar was very valuable to me. Gus Koernig’s approach is warm and friendly. I had been avoiding media contact because of misconceptions and, for a lack of a better word, fear. Gus welcomed and encouraged us to use the media to tell our story. He provides the steps and procedures to assist with developing a trusting relationship with the media and how to tell our story."

Gilbert Martell
Coordinator
Montana Center on Disabilities
Montana State University-Billings

"Gus, your seminar is a must for anyone who works in the business community or governmental ranks. It gives us a basis to truly communicate our message to the public. The do’s and don'ts are tools that could save us a lot of problems. I would highly recommend this to anyone who asks; as a matter of fact I would recruit individuals to go. Thanks again for the newfound knowledge."

Steve Tostenrud
Vice-President
First Interstate Bank

"I needed to learn more about using the media to promote our programs and you gave me a lot of information and hands-on experience for learning. I liked the exercise that gave us a feel for giving a news interview. Seeing ourselves on camera helped a great deal. I would highly recommend this seminar for any organization or individuals that need the training and experience to learn about News Media. I felt like I uncovered a 'Mountain of Gold' by what I learned. Thanks again."

Frank H Young
Pastor/Director
Community of Christ Center
Mentoring Reentry Program

"Gus, your seminar was a great help. As Yellowstone works to share its story, I have a much better understanding of how the media works, how to cultivate relationships with the media, and what to do in a crisis situation. Your discussion on making our story relevant to our audience really struck a chord. Thank you for a most productive and enjoyable experience."

John Eastman
Vice President of Development
Yellowstone Boys and Girls Ranch Foundation

“My firm, Buchanan Capital LLC, has greatly benefited from both Gus Koering’s consulting and his seminars. Gus has worked with both me and my key staff. The skills he has taught us are practical and effective on an immediate and long-term basis.”

Gary Buchanan
President, CEO
Buchanan Capital, LLC